FAZEL SAYEH

Dog Ear

Branding Workshop with Paula Scher

One week workshop with Paula Scher at ArtrCenter College of Design was a great experience. The assignment was to rebranding a publishing company. According to Dog Ear publishing: Something that is worn from frequent use and something that often indicates a reader's favorite portion of a book is called "dog-eared". We want to be that "favorite" spot for authors on the internet. 

During the research, I have noticed two problems. First, the logo does not imply the meaning of dog ear. It looks like a dog care center. The second problem was lack of design system. My solution was folding down the corner of a paper and based on that, design the logo and grid system. 

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 Dog Ear's Departments logos

Dog Ear's Departments logos

 First Subset: Businesses' Books

First Subset: Businesses' Books

 Second Subset: Cooking Books

Second Subset: Cooking Books

 Third Subset: Children's Books

Third Subset: Children's Books

 Fourth Subset: Religions' Books

Fourth Subset: Religions' Books